A Change in Diet: No More Humble Pie!

#greaterstcloud #stcloudshines #centralminnesota

By Patti Gartland, GSDC President

I’m living proof that the greater St. Cloud region is a wonderful place to live, work, engage and prosper together.

I’ve lived in this community my entire life. The first 18 years were by choice of my parents. But, the following multiple decades have been by my own choice – albeit with the benefit of support from my family. It’s been the perfect place for my husband and me to grow our family, careers and social networks. And our children are now doing the same which means we are blessed to be a regular part of our children and grandchildren’s everyday lives.

Although the vast majority of folks I associate with generally share my exuberance for the greater St. Cloud community, the fact remains that our humble nature in this region runs deep and wide. We tend to shun flattery and mute our horns for fear of being characterized as boastful or bragging. And for some, they’re just unaware of just how awesome our community really is. A few others remain fixated on the other side of the fence where they presume the grass grows greener.

With a shrinking labor pool, we need for people to want to live, work and engage in our community. We need them to choose our community over others. As we strive to attract and retain the talent needed to support a vibrant community and economy, we need to do a better job of showcasing our region as an incredible place to visit or call home.  With this we are faced with a choice:  We can let others drive the narrative of our community or we can take responsibility for shaping it ourselves.

The latter is exactly what we have set out to do with the launch of a comprehensive place-making digital/social media marketing campaign on January 1.  We have contracted with Katie Virnig to create and deliver the Greater St. Cloud campaign on Facebook and Instagram.

Katie’s capturing and sharing content about our region that is distinctive and authentic, showcasing the very best of who we are as a community.  We’re delighted to find that in the few weeks since its launch, we’ve seen nearly a five-fold increase in organic engagement via Facebook, increasing from 708,384 monthly organic impressions to more than 3 million in just one month! That’s a significant increase in folks connecting and interacting with our regional brand. And we’ve only just begun!

We know that the more people who engage with our content, the more our positive messaging gets seen and shared.  And, while we love working with Katie, we know we can’t expect her to bear the entire burden of shaping our community narrative.  In order for all of us to realize the benefits of this effort we each must commit to investing in it.  At the very least we need you, personally, and your company’s social media to follow, like and share Greater St. Cloud on Face Book and Instagram.  The best part?  In addition to promoting our community, you’re going to love the content!

Let’s all say good-bye to humble pie and hello to #greaterstcloud #stcloudshines #centralmn!

Posted on February 28, 2019 .

A Greater St. Cloud Workforce Advantage

Unlike most areas in Minnesota and the country, our regional community is fortunate to be experiencing population growth as a result of new-to-country immigrants and refugees.  While these new neighbors are eager to join the workforce, they often face unique barriers to finding employment, such as language, transportation, housing and job skills. 

 In 2015 GSDC was instrumental in creating the Immigrant Employment Connection Group (IECG).  Its purpose is to assist employers in overcoming barriers, real and perceived, in hiring this population.  It also works with the prospective employees in removing impediments to their employment.

 In 2018 the IECG hosted an employer education event showcasing best practices developed and used by regional employers.  This was a panel of employers moderated by Gail Cruikshank, GSDC Talent Director.  The organization also coordinated a New to Country Career Fair showcasing more than 25 employers and attended by more than 70 job seekers.

 

While GSDC remains involved in this initiative, the group is now being led by Tammy Biery at Career Solutions.

 For more information about this work contact Gail Cruikshank at gcruikshank@greaterstcloud.com or Tammy Biery at tammy.biery@CSJobs.org .

Posted on February 27, 2019 .

GreaterStCloud.com: A Talent Retention and Acquisition Resource for Employers

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The high quality of life in our Greater St. Cloud region is a compelling asset in attracting talent from outside the area to the myriad career opportunities found here.  To that end we developed and launched GreaterStCloud.com to be the one-stop resource for information about our region – for residents, students, businesses and prospective talent. 

 The website is a wide-ranging source of information, videos, photos and blog posts about the Central Minnesota communities that make up Greater St. Cloud. Included is information about quality of life, education, health and wellness, entertainment and more.

 A tandem initiative is our social media marketing campaign featuring local people and communities – another way to attract talent, families and businesses.  Follow us on Face Book and Instagram to discover the many delights we have to offer: Greater St. Cloud.  And, keep an eye out for #StCloudShines!

 How can GreaterStCloud.com assist your organization?  Provide a link on your web site so site visitors have an easy way to learn more about our communities.  Share the link with talent candidates who are considering relocating for a position in your company.  Mention the web site in blogs and other company communications.  And – use the web site for your own purposes, whether to find live music for Saturday night, the best swimming hole in Central Minnesota or medical resources for a loved one.

Posted on February 27, 2019 .

Area Employers Benefit from Talent Grants

There are several resources available to area employers to support talent development:

The MN Job Training Incentive Program (JTIP) provide grants of up to $200,000 to provide training for new jobs located in Greater Minnesota. Funds can be used for training costs including wages for on-the-job training, curriculum development, equipment, facilities, travel, lodging etc. Businesses are provided a grant of $2 for every $1 spent on training related expenses. To be eligible a business must add at least three new jobs and pay at least the median wage for the county, $16.26 for Benton County, $17.58 for Stearns County and $17.93 for Sherburne County.

Recently DAYTA marketing received $42,000 which will be used later this summer for hiring and training new employees.

 The Minnesota PIPELINE (Private Investment, Public Education, Labor and Industry Experience) Program supports industries in advanced manufacturing, agriculture, health care services and information technology. The program works with employers to change the conversation from “How do we find workers with the skills we need?” to “How do we GIVE workers the skills we need?”

PIPELINE exists to support employers in creating or enhancing a competency based dual-training approach where workers receive a combination of related instruction strategically paired with on-the-job training.

Recently DeZURIK received a PIPELINE grant of $96,000 to provide tuition support for their machinists at the St. Cloud Technical and Community College for the 2018 school year. DeZURIK intends to apply for another grant for the 2019 school year.

 The Minnesota Job Skills Partnership Program (MJSP) provides grants of up to $400,000 to provide training for both existing and new employees to businesses who partner with accredited Minnesota educational institutions. Grants are awarded to the educational institution to develop and deliver custom training specific to business needs. A cash or in-kind contribution from the participating business must match the grant funds on at least a one-to-one basis.

Recently Park Industries was awarded $350,000 to partner with St. Cloud State University and St. Cloud Technical and Community College to deliver customized training for all current and new employees. The customized training will allow the company to keep pace with its business expansion and maintain its lead in the industry. 

New Flyer was also awarded $350,000 for customized training which will focus on improving processes, procedures, communications and skills. All employees – including 347 of them new – will receive training in Basic Principles of Business Operations; Introduction to Hoshin Kanri (a lean manufacturing approach); Hoshin Kanri Time Management Level 1; and General Electrical Safety. Select employees will receive additional training in High-Voltage Safety and Hoshin Kanri. 

If you think your business might benefit from any of these three training incentive program, please contact Gail Cruikshank, Leslie Dingmann or Larry Hosch at GSDC.  We are happy to help explore what might work best for your needs and to work with you to make sure the process for application is as easy as possible.

Posted on February 27, 2019 .

GSDC Talent Initiatives Featured in Business in Focus Magazine

GSDC was selected by Business in Focus magazine for a February, 2019 feature article highlighting the collaborative workforce efforts taking place in our region.  We thank Joan Schatz, Co-President at Park Industries and GSDC board member, Tammy Biery, Executive Director Career Solutions for sharing the many innovative and collaborative workforce activities happening in our region.  Read the article here.

Posted on February 27, 2019 .

Jugaad Leadership Graduates with Exceptional Talent!

The Jugaad Leadership Program was founded in 2015 in St. Cloud to empower the community to assume responsibility for positive social change. This 7-month leadership program is designed to provide people of color and other underrepresented community members with the knowledge, skills and resources to become effective leaders at the grassroots level. (http://www.jugaadlp.org/)

GSDC Talent Director Gail Cruikshank is working with Jugaad Leadership to prepare Jugaad program graduates for employment and engagement in our community.  This will include interview preparations and expanding network connections.

If you are interested in connecting with these talented graduates, contact Gail Cruikshank, gcruikshank@greaterstcloud.com .

Posted on February 27, 2019 .

Veteran Employment Connection Group

Gail Cruikshank, Talent Director at GSDC and Brad Steele, Community Employment Coordinator with the St Cloud Veterans Administration Health Care System, have created the Veteran Employment Connection Group (VECG). The program aligns resources to connect our job seekers who are veterans to employers in our region through career fairs and education events.

Two career fairs are scheduled for March 21st and April 17th from 11 am. to 1 p.m.  at the Veterans Administration in St. Cloud.  Employers interested in participating can contact Brad Steele at 320-252-1670 extension 6915.  In addition, we will be hosting an employer education event on the topic of hiring veterans on June 4th at Capital One.  Contact Gail Cruikshank for more information, gcruikshank@greaterstcloud.com or 320-257-4753.

Posted on February 27, 2019 .

Discover Hidden Talent in Job Seekers with Disabilities

At GSDC we are proud to support the Employment Capacity Building Cohort and WACOSA in their work in helping prepare students and community members with disabilities for gainful employment in our community. 

 We are currently working with WACOSA and other community partners to provide information to employers who are interested in engaging with these eager and ready workforce participants.

 We encourage employers to consider untapped talent candidates who are eager to become active participants in our workforce.

 The video below showcases many of our partners working together to engage workers with disabilities in our region.

Posted on February 27, 2019 .